Case Study: Embroidered T-Shirts & Hoodies for BTC Activewear’s Branding Event

Earlier this year, The Print Box had the privilege of working with BTC Activewear, one of the UK’s leading suppliers of branded clothing, to provide custom embroidered t-shirts and hoodies for an upcoming branding event.

This collaboration was an exciting opportunity to showcase our expertise in high quality embroidery, ensuring that BTC Activewear’s team looked professional, cohesive, and brand aligned during their event.

BTC Activewear required premium quality apparel that would not only represent their brand in a polished and professional way but also provide comfort and durability throughout the event. This case study details how we carried out the project, the benefits it provided to the client, and why custom embroidered workwear is an essential investment for brand identity and corporate events.

BTC Activewear wanted their logo embroidered onto premium-quality t-shirts and hoodies in a way that would stand out while maintaining a sleek and modern look.

To achieve this, we focused on three key aspects:

Fabric Selection – We chose high quality, breathable t-shirts and soft, durable hoodies that offered both comfort and longevity.

Logo Placement & Sizing – The embroidery was precisely positioned on the left chest area, ensuring high visibility while keeping the design sleek.

Colour Matching – We carefully matched the thread colours to BTC Activewear’s branding guidelines, maintaining brand consistency across all garments.

Once the final designs were signed off, we moved into production using our Tajima 4-head embroidery machines, which deliver precise and high-quality stitching.

Every t-shirt and hoodie was embroidered with expert precision, ensuring the logo looked sharp, bold, and professional. Each garment underwent rigorous quality control checks, including:

• Ensuring consistent stitching quality across all garments
• Testing the durability of the embroidery to withstand washing and wear
• Verifying the accuracy of branding and colour matching

BTC Activewear is renowned for high standards in branded clothing, so it was essential that every embroidered item met the same level of quality that their own customers expect from them.

With a tight deadline ahead of BTC Activewear’s branding event, we ensured that all t-shirts and hoodies were produced, checked, and delivered on time.

The BTC Activewear team was thrilled with the final results, particularly the crisp embroidery, attention to detail, and overall comfort of the garments.

Smooth process – From initial consultation to delivery, the project was executed seamlessly.

Brand consistency achieved – The embroidered workwear reflected BTC Activewear’s high standards and premium brand image.

Positive client feedback – BTC Activewear expressed satisfaction with the quality of the embroidery and the professional service provided by The Print Box.

At a branding event, first impressions matter. Custom embroidered t-shirts and hoodies ensured BTC Activewear’s team looked professional, stylish, and instantly recognisable, reinforcing their strong brand presence.

Having a consistent and well executed brand identity across all promotional efforts helps build trust, credibility, and recognition, making embroidered workwear a powerful branding tool.

Providing employees with high quality, branded workwear fosters a sense of team spirit and unity. By wearing the same embroidered uniforms, staff feel more connected to the brand and proud to represent it.

A cohesive look made the BTC Activewear team appear professional and organised.

Employees felt comfortable and confident, knowing their branding was presented at the highest standard.

When working a full day event, comfort is just as important as branding. The embroidered t-shirts and hoodies were chosen for their soft fabric, breathability, and durability, allowing staff to remain comfortable while looking professional.

Breathable fabric – Ideal for all-day wear at a busy event.

Durable embroidery – No risk of peeling, cracking, or fading like printed designs.

Layering options – Hoodies provided warmth for staff during cooler parts of the event.

BTC Activewear’s team could focus on engaging with attendees, knowing they looked professional without compromising on comfort.