Case Study: Vehicle Graphics for Central Health Solutions Expansion

South Staffordshire Council recently expanded its fleet of vehicles to improve public services across the region. With an increased number of vehicles on the road, the council needed professional and high-visibility vehicle graphics to ensure uniform branding, increase public awareness, and strengthen their presence in the community.

At The Print Box, we were proud to partner with the council to design, produce, and install high-quality vehicle graphics that aligned with their branding and functional requirements. This case study explores how we executed the project, the benefits it provided to the client, and why vehicle graphics are a smart investment for any organisation managing a fleet.

Once we had a clear understanding of the council’s goals, our design team worked on creating graphics that aligned with their branding. Key design considerations included:

• Logo Placement: Ensuring high visibility on the sides and rear of the vehicles.
• Colour Matching: Using precise colour codes to maintain brand consistency.
• Reflective Elements: Incorporating reflective materials where necessary for enhanced visibility at night.

We presented several design concepts to the council, allowing them to review and provide feedback before finalizing the graphics.

Once the designs were approved and materials selected, we moved into production. Our advanced printing technology ensured crisp, high-resolution graphics.

The installation process was carefully planned to minimise vehicle downtime. Our team worked methodically, ensuring:

• Seamless Application: No bubbles, wrinkles, or misalignments.
• Precise Cutting and Finishing: Graphics fitted perfectly to each vehicle’s shape.
• Final Quality Checks: Ensuring every vehicle met our high standards before being returned to the council.

One of the biggest advantages of vehicle graphics is that they act as mobile billboards. Whether driving through town, parked at an event, or stationed in a neighbourhood, branded vehicles naturally draw attention, creating widespread brand exposure.

Compared to other forms of advertising, vehicle graphics are a one-time investment with long-term benefits. Once applied, they continue promoting a brand without any recurring costs, making them an affordable and impactful marketing tool.

Branded fleet vehicles help establish trust with the public. When residents see a clearly marked council vehicle, they feel more confident in the services being provided. The same applies to any business or organisation managing a fleet customers are more likely to trust a company with professionally branded vehicles.

With advancements in vinyl wrapping and protective coatings, vehicle graphics can last for several years without significant wear, making them a practical and sustainable investment.